Smart Selling Tools • Top Sales Tools of 2021
There are many interesting technologies that encourage prospects to engage with your sellers. Of course, it’s important that sellers have an easy way to prepare the perfect presentation. They may want to present videos, documents, slideshows, and web-pages.
What you share and how you share it can also differentiate your company. Offering content in new and interesting formats, and offering interesting ways to share content with prospects has also become more important than ever.
And finally, giving more and more timely prospect demos is also important especially in a product-led growth model where the product needs to sell itself.
Engaging includes:
Presenting
Field Selling
Response-Worthy Content
Sharing
Demo Automation
These content presentation solutions go beyond the ability to store, organize, and serve-up content for sellers. They also make it possible for salespeople to easily prepare for meetings by compiling the most relevant documents, presentations, videos, web pages, and ROI tools ahead of time improving the outcome of each call.
Preparation is critical for success in B2B sales. Salespeople can not afford to simply show up and present the same information to everyone. Differentiation is created when salespeople elevate their performance during calls and after calls with their follow-up. These solutions help salespeople make the best impression.
Learn more about Bigtincan, ClearSlide, & Mediafly,
NANCY NARDIN | TOP SALES TOOL OF THE YEAR 2021
Although field sellers maybe temporarily landlocked, left to perform their everyday activities through the use of virtual and digital technologies, that will not be the case forever. If you have a field sales team, they will eventually be back tin the field.
The best approach is to deploy content management and content presentation tools that will work for you for virtual and field selling (and that period where they do a little bit of both).
Learn more about StorySlab
Personalized outreach converts exponentially higher than canned messages. Personalization includes understanding prospects’ personality, interests, and topics, and finding relevant and interesting news you can share with them. These types of solutions make it possible to send personalized outreach at scale driving better prospecting outcomes.
Alternative types of personalization, like Turtl, allow you to send customized and beautifully crafted content that converts no matter the sales stage.
Learn more about Turtl & Citia
Sometimes, your sellers just need a simple way to find and share content with prospects without over-complicating things. And sometimes your marketers need that same simplicity.
These solutions combine an easy approach to finding content with an easy approach to sharing it. The thing that matters even more, is that your prospects need an easy way to digest your content.
Learn more about Crescendo & Flipdeck
Demo Automation offers the means for each prospect to get a self-configured and personalized video product demo without the help of a salesperson or SE. Prospects can dive into the specific areas of interest in their own time from wherever they happen to be.
Essential functionality includes the ability to create a broad set of content that speaks to the needs of different vertical markets, personas, and other criteria. With a few clicks, viewers indicate which topics or features most interest them.
Learn more about Consensus
