Smart Selling Tools • Top Sales Tools of 2020
Engagement is the second most important level in the Hierarchy of Sales (first is knowing “Who to Sell to and Why”). It requires more and more attempts per contact to make a connection than ever before. Buyers resist outreach until they have already recognized a need and have done a fair amount of research.
As a result, sellers need more targeted and effective ways to nurture prospects and to get buyers to engage.
In this guide, we’ve honored vendors in five specific categories
Two factors are impacted by these types of solutions. First, is the ability to leverage templates for emails and voicemails and the second is the ability to set-up automated sequences that leverage best-practices for the number and variety of attempts.
Salespeople can activate an outreach playbook for each prospect to ensure consistent and persistent contact attempts. Sequences need to be interrupted or altered when prospects respond. Therefore, tracking and alerts are built-in to the process as well as auto-ceasing of the sequence upon a response.
Learn more about Revenue Grid
NANCY NARDIN TOP SALES | TOOL OF THE YEAR 2020
This category is focused on gaining better outcomes from actual sales conversations. You can easily set up playbooks for different scenarios to guide salespeople with the right topics and questions, based on your own unique sales methodology. Think of it as a personal assistant to your conversations. Great for onboarding and reinforcement.
Learn more about Ciara
Complete engagement platforms offer dialers, voicemail drop, auto-logging into Salesforce – even texting. Salespeople get a prioritized view of each day’s sales activities, reps begin every day knowing exactly who to contact and how based on your pre-set sales playbook. Sequence makes salespeople faster and more efficient. Integrations with online meetings and calendaring tools reduce the back and forth between multiple apps. With auto-syncing to Salesforce, manual recording of activities by salespeople is virtually eliminated meaning much more time for actual selling.
Learn more about ringDNA
Video can humanize a salesperson from being ‘just’ a voice at the other end of the phone. Sending a video message can open doors. They personalize the message and convert the outreach from seeming cold, to feeling warm and sincere. Video email campaigns that automate video personalization and track engagement make it scalable. Personalized landing pages with personal pitches add to a great buyer experience.
Learn more about Hippo Video
Personalized outreach converts exponentially higher than canned messages. Personalization includes understanding prospects’ personality, interests, and topics, and finding relevant and interesting news you can share with them. These types of solutions make it possible to send personalized outreach at scale driving better prospecting outcomes.
Alternative types of personalization, like Turtl, allow you to send customized and beautifully crafted content that converts no matter the sales stage.
Learn more about Sharetivity & Turtl
