Smart Selling Tools • Top Sales Tools of 2020
Engagement is the second most important level in the Hierarchy of Sales (first is knowing “Who to Sell to and Why”). It requires more and more attempts per contact to make a connection than ever before. Buyers resist outreach until they have already recognized a need and have done a fair amount of research.
As a result, sellers need more targeted and effective ways to nurture prospects and to get buyers to engage.
In this guide, we’ve honored vendors in two specific categories
Video can humanize a salesperson from being ‘just’ a voice at the other end of the phone. With video, you can personalize the message and convert the outreach from seeming cold, to feeling warm and sincere. Video email campaigns that automate video personalization and track engagement make it scalable. Some platforms even allow a rep to select an unlimited number of videos to send to a prospect, customer, or internal audience in a trackable user-friendly interface.
Learn more about Hippo Video & Video Marketing Center
NANCY NARDIN | TOP SALES TOOL OF THE YEAR 2020 - FINAL CUT
Personalized outreach converts exponentially higher than canned messages. Personalization includes understanding prospects’ personality, interests, and topics, and finding relevant and interesting news you can share with them. These types of solutions make it possible to send personalized outreach at scale driving better prospecting outcomes.
Alternative types of personalization, like Turtl, allow you to send customized and beautifully crafted content that converts no matter the sales stage.
Learn more about Citia, Sharetivity & Turtl